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Philips Senseo Coffee Pod Machine Review Senseo is a push button machine which can make various coffees and other teas, like Cappuccino. The coffee it makes has a rich crema layer which doesn't contain milk so is suitable for vegans. It is easy to clean and use, and it brews delicious fresh coffee in less than one minute. It is also recyclable, which helps to save energy. Senseo Original The Senseo Original coffee pod machine allows consumers to enjoy high quality coffee at the touch of a button. It is a compact and convenient machine that can be placed on a countertop. It has a water tank capacity of 0.7 milliliters, which allows for several cups of coffee to be brewed before needing to refill the machine. The machine also features a built-in heater that keeps the temperature of the coffee at the optimal level. The Senso machine from Philips heats water for 90 seconds before starting the brewing process. The machine extracts the most delicious flavors from the beans to create an exquisite cup. Contrary to espresso makers it is a bit different. Senseo doesn't have an integrated grinder. This means that you'll need to use coffee that's already ground or coffee pods to use it. The Senseo Original has an automatic shut-off feature, and uses very little power in standby mode, using just 0.26 watts. Despite the fact that the Senseo Original is an expensive machine, it's worth the cost because of its unique coffee pod technology and patent-pending coffee brewing method. It also offers a simple method to make coffee without the mess and waste that come with traditional coffee makers. It's also ideal for those looking to try new varieties of coffee or for those who travel frequently and wish to carry the convenience of a coffee maker along. Senseo's success on the international market is partly due to its strategic partnership with Douwe Egberts. This partnership was vital for Senseo as it allowed them to keep ownership of the design and patent of their coffee pod machine. this guy allowed them to create an established brand that is well-known worldwide and attracts a loyal customer base. The company has been able to compete against other coffee makers in the world market employing a variety of strategies and approaches. One of these strategies is to use an enterprise model that blends the production and sale of coffee pod machines and the selling of Senseo products. It has also overcome obstacles along the way such as political instabilities in some countries. According to Cavusgil et. al. companies that venture into the foreign market face a number risks, including the instability of the government in the country. This can be a major issue however, it is a challenge that the Senseo team has been able to overcome through their strategy and adaptability. The company is now a leading player in the European market, and has also expanded into other foreign markets. This has been achieved through carefully planned planning and strategic partnership. This was achieved by paying attention to their core strengths and building a strong presence in the markets they serve. This has been the key to success for Senseo and other companies like them.